Picking an influencer marketing agency isn’t just about who has the biggest creator list. A large network can look impressive, but it doesn’t tell you how carefully influencers are selected or whether the agency can deliver the right creators for your campaign.
The agencies worth your money show –
- how they vet influencers,
- what campaigns they have run,
- which platforms they cover,
- and what results they can prove.
For this 2026 ranking, we compared five Singapore influencer agencies based on their creator networks, campaign work, vetting processes, results, services, pricing transparency, and experience with the Singapore market.
We also looked at what each agency is best suited for, so you can see which one fits your campaign rather than simply picking the biggest name.
5 Top Influencer Marketing Agencies in Singapore Compared
The five influencer marketing companies in Singapore below each have distinct strengths.
KOL Digital ranks first for full-service KOL management, while Narrators stands out for regional scale, Taproot for smaller campaigns, X10 Media for performance-led work, and COCO PR for PR-led influencer campaigns.
| Agency | Best for | Influencer network | Main platforms | Pricing |
| KOL Digital | Full-service KOL management | 10,000+ influencers | Instagram, TikTok, YouTube, XHS, Facebook | Custom |
| Narrators | AI-powered discovery + SEA campaigns | 1.3M accounts | Instagram, TikTok, YouTube, Facebook | Custom |
| Taproot Singapore | Nano/micro campaigns + SMEs | 30,000+ across SG/MY/HK | Instagram, TikTok, Facebook, XHS | Under S$1,500 |
| X10 Media | Performance-driven campaigns | 3,000+ regional influencers | TikTok, Instagram, YouTube, XHS, Lemon8 | Custom |
| COCO PR Agency | PR-led influencer campaigns | Singapore + regional | Instagram, TikTok, YouTube, blogs | Custom |
How We Ranked These Influencer Marketing Agencies
This ranking looks at the things a brand can actually compare before hiring an agency: creator reach, vetting, campaign evidence, platforms, services, pricing information and Singapore experience.
We gave more weight to agencies that publish specific campaign results instead of relying only on general marketing claims.
1. KOL Digital – Best for Full-Service KOL and Influencer Management
KOL Digital tops this list because it checks every box: a large vetted network, a documented rejection rate, published ROI case study, and full campaign management from strategy to reporting.
KOL Digital at a Glance
- 10,000+ influencers
- 500+ brands worked with/campaign run
- 87% repeat client rate
- 60% influencer rejection rate
- Instagram, TikTok, YouTube, Xiaohongshu and Facebook platforms
- Full campaign management from influencer selection to reporting
Here are the details.
How KOL Digital Vets Influencers
KOL Digital has a network of 10,000+ vetted influencers, but the important part is how those creators are screened. The agency rejects 6 out of 10 creators who apply.
For creators that pass its screening, KOL Digital checks whether their followers are genuine, with at least 85% real followers, as well as engagement quality, past campaign performance, and audience fit.
Campaign Results
One example is a Beautix campaign that generated S$305,000 in tracked sales from a S$38,000 campaign budget. That gives a rough 8x ROI.
The six-week Instagram campaign used 8 micro-influencers and 2 macro-influencers. It achieved an 8.2% blended engagement rate and gained 12,000 new followers for Beautix.
Notable Clients
KOL Digital has worked with brands including Nike, LG, Haier, MR.DIY, KKV and many more. Its influencer network covers categories such as beauty, food, fitness, travel and lifestyle.
Best For
KOL Digital is a good option for brands that want one agency to manage the whole influencer campaign.
This includes:
- finding and vetting creators,
- choosing the right influencer tiers,
- managing multiple platforms,
- and tracking campaign results across Singapore and regional markets.
2. Narrators – Best for AI-Powered Influencer Discovery and Regional SEA Campaigns
Narrators stands out for scale and tech. Founded in Singapore in 2015, it now runs a database of 1.3 million influencer accounts across 8 Asian markets, matched through its own AI platform.
Narrators at a Glance
- Founded: 2015
- Creator network: 1.3M+ accounts
- Markets: 8 Asian markets
- Platforms: Instagram, TikTok, YouTube and Facebook
- Clients: 100+ leading brands
- Regional Campaign Experience
The platform pulls audience data, interests, and performance metrics to match creators to a brand automatically rather than manually. It’s worked with 100+ brands, including Issey Miyake, Agoda, Samsung and Pomelo and covers Instagram, TikTok, YouTube, and Facebook.
Best for: Brands running campaigns across several Southeast Asian markets who want data-led creator selection instead of manual sourcing.
3. Taproot Singapore – Best for Affordable Nano/Micro-Influencer Campaigns and SMEs
Taproot is a good fit for smaller businesses that want to work with nano and micro-influencers without a large campaign budget. It has access to 30,000+ influencers across Singapore, Malaysia and Hong Kong, from nano to mega creators.
Its Taproot Express service focuses on quick bookings with nano and micro-influencers.
Taproot at a Glance
- 30,000+ influencers across Singapore, Malaysia and Hong Kong
- Nano to mega influencers
- SME-focused packages
- Taproot Express for nano and micro-influencers
- Instagram, TikTok, Facebook and Xiaohongshu
Taproot checks follower demographics, interests, brand affinity and engagement. It also uses comment sentiment and brand-safety analysis when selecting influencers. Beyond sponsored posts, Taproot also handles ambassador programmes, UGC, livestreams and event appearances.
Pricing starts from under S$1,500 for smaller campaigns. This is an advertised entry point for its small-business offering, not a fixed price for every campaign.
Best for: SMEs, F&B and retail brands looking for local awareness campaigns with a tighter budget.
4. X10 Media – Best for Performance-Driven Multi-Platform Influencer Campaigns
X10 Media has managed 1,000+ influencer campaigns since 2016 for MNCs and SMEs across Singapore, Malaysia and Indonesia. Its Faves network includes 3,000+ influencers with a combined reach of 10 million.
X10 Media at a Glance
- Established in 2016
- 1,000+ campaigns
- 3,000+ regional influencers
- 10M combined regional reach
- Singapore, Malaysia and Indonesia
- Multi-platform campaigns
Two campaigns show its performance focus:
- The KEBUKE × BABY MILO campaign reached nearly 2 million impressions in two weeks across TikTok and Instagram.
- A KDK TikTok campaign with seven Gen Z and Millennial creators achieved a 32.44% engagement rate.
Notable Clients: CapitaLand, Singtel, Warner Music, Casetify, LVMH, OPPO, Michael Kors, Nestlé.
Best for: E-commerce and TikTok-led brands chasing measurable performance across Singapore, Malaysia, and Indonesia.
5. COCO PR Agency – Best for PR-Led Influencer Campaigns and Brand Storytelling
COCO PR takes a different approach because influencer marketing sits within its wider PR and communications service. The agency works with influencers across Instagram, TikTok, YouTube, blogs and other channels and connects creator campaigns with broader PR activity.
COCO PR at a Glance
- Singapore and regional influencer network
- Influencer campaign development
- Creator selection and management
- PR + influencer integration
- Instagram, TikTok, YouTube and blogs
Notable Clients: Van Leeuwen Ice Cream, Coco & Eve, Kohler, SIGEP Asia, NAO, Chatterbox, PUBG.
Best for: Brands that want to combine PR, influencer marketing and wider brand communications in one campaign.
Which Influencer Marketing Agency in Singapore is Best for Your Brand?
The right agency depends on what you need from the campaign.
If you want full-service KOL management and strong performance data, KOL Digital is the strongest fit; the other four make more sense for specific needs such as regional scale, SME campaigns, performance campaigns or PR.
| You need… | Consider |
| Full-service KOL management | KOL Digital |
| AI-powered creator discovery | Narrators |
| Regional Southeast Asia reach | Narrators |
| Nano/micro influencers | Taproot |
| SME-friendly budgets | Taproot |
| Performance-focused campaigns | X10 Media |
| TikTok-led campaigns | X10 Media |
| PR + influencer combined | COCO PR |
How to Choose the Right Influencer Marketing Agency in Singapore
Before hiring an influencer marketing agency in Singapore, ask how it selects influencers, what results it can show and exactly what its fee covers. A good proposal should make the creator list, deliverables, campaign goals, reporting and total cost easy to understand.
How Do You Vet Influencers?
Ask whether the agency checks real followers, engagement quality, audience demographics, previous campaign results and brand fit. A creator’s follower count should never be the only selection factor.
What Campaign Results Can You Show?
Ask for case studies that match your goal. If you want sales, look for tracked conversions or revenue; if you want awareness, ask for reach, impressions and engagement.
Which Platforms Do You Manage?
Check whether the agency works on the platforms your customers use. For Singapore campaigns, this may include Instagram, TikTok, YouTube, Facebook and Xiaohongshu.
What Does Your Fee Include?
Ask whether the quote covers creator sourcing, negotiations, campaign management, content coordination, reporting and influencer fees. Also check whether usage rights or paid amplification cost extra.
What Does the Final Report Include?
A useful report should show the results against the original campaign goals. Depending on the campaign, that can include reach, impressions, engagement, clicks, leads, sales, ROI or ROAS.
How Much Does Influencer Marketing Cost in Singapore in 2026?
Influencer marketing costs in Singapore vary widely based on creator tier, platform, content format, campaign scope and usage rights. Nano creators generally cost the least, followed by micro, macro and mega creators, with fees increasing at each tier.
Agencies typically charge one of five ways:
- a flat campaign fee,
- a percentage of spend,
- a monthly retainer,
- a performance-based fee,
- or some mix.
A standard fee usually covers strategy, sourcing, vetting, negotiation, and reporting. Usage rights, exclusivity, whitelisting, paid amplification, and rush timelines usually cost extra.
Wrapping Up: Which Singapore Influencer Agency Should You Choose?
KOL Digital is one of the top influencer marketing agencies in this ranking for brands that want full-service KOL management, structured creator vetting and campaigns measured against business results. Narrators is stronger for regional technology-led campaigns, Taproot suits smaller campaigns and SMEs, X10 fits performance-focused multi-platform work, and COCO PR suits brands that want influencer marketing alongside PR.
The right choice still depends on your campaign goal, audience, platforms, creator mix and budget. The best agency is the one that can show relevant work and explain exactly how it will measure your campaign.
Ready to plan your influencer campaign in Singapore?
Share your campaign goal, audience, platforms, timeline, and budget with KOL Digital and get a proposal built around it.
FAQs
Taproot is a strong choice for SMEs because it focuses on smaller campaigns and nano and micro-influencers. Its services are suited to brands with smaller budgets and local awareness goals.
KOL Digital and X10 Media both offer TikTok influencer campaigns. X10 has published TikTok campaign results, while KOL Digital covers creator selection, campaign management and reporting.
KOL Digital, Taproot and X10 all include Xiaohongshu in their supported platforms. For the best fit, check which agency has relevant XHS creators and campaign experience for your target audience.
The timeline depends on the number of creators, negotiations, content approvals and campaign length. A campaign with several creators usually needs more planning than a simple one-creator campaign.
Agencies track different metrics based on the campaign goal. These can include reach, impressions, engagement, clicks, conversions, sales, ROI and ROAS.
Direct outreach can work well for a small campaign with one or two creators. An agency is more useful when you need several creators, vetting, negotiations, contracts, content management and reporting. |