Singapore’s Instagram travel influencers bring together polished visuals, local knowledge, and a strong Southeast Asian perspective. From luxury stays and airline campaigns to family holidays, adventure trips, and practical destination guides, these creators cover different travel interests and audience types.
In this write-up, we have compared 15 Singapore-based Instagram travel influencers, including their latest follower numbers, engagement rates, content style, and the brands they are best suited to.
You will also see what makes a good travel influencer in Singapore, which Instagram formats work best for travel campaigns, the types of brands that work with these creators, and typical influencer campaign costs.
This makes the list useful not only for travellers looking for creators to follow, but also for brands planning their next Singapore travel influencer campaign.
15 Best Instagram Travel Influencers in Singapore
Follower count alone does not show whether a creator is right for a travel campaign. A smaller creator with a focused travel audience and strong engagement can be more valuable than a larger lifestyle account with little travel relevance.
Here are 15 Singapore-based travel creators selected for their travel focus, audience relevance, engagement and latest available 2026 performance data.
Singapore travel influencers at a glance
| Creator | Instagram Handle | Approx. Instagram Followers | Engagement | Best For |
| Dorothy Soh | @dotzsoh | 1.2M | 4.05% | Tourism boards, airlines, camera brands |
| Midi | @midiforreal | 696K | 2.02% | Asia-focused tourism, hotels, beauty |
| Zachary Adriel Goh | @zacharyadriel | 641K | 0.2% | Luxury hotels, premium brands |
| Marcus & Chelsey | @voyagewithmc | 309K | 5.2% | Tourism boards, couple travel |
| Nitika Bhatia Whig | @theshopaholicdiaries | 304K | 0.65% | Luxury hotels, shopping, airlines |
| Edwin Hung | @edwin871126 | 175K | 0.85% | Hotels, architecture-led tourism |
| Danil Palma | @whathebronte | 77.8K | 2.55% | Wellness resorts, boutique hotels |
| Dawn Sim | @thatmomoffour | 71.5K | 6.36% | Family resorts, attractions |
| Shubhada Jayant Bhide | @shub_sg | 70.9K | 1.81% | Sustainable travel, family products |
| Rika Tjo | @sg.go.where | 65.5K | 0.16% | Singapore tourism, local F&B |
| Shannon Taylor | @shannontaylortw | 58.5K | 0.76–0.81% | Hotels, premium lifestyle |
| Marilyn & JS | @shrugmyshoulder | 55.9K | 1.07% | Airlines, travel cards, loyalty |
| Leslie Koh | @leslie.koh | 53.1K | 9.18% | Japan tourism, hotels |
| Ruby Liang | @familystaysg | 30.7K | 2.97% | Family hotels, cruises, airlines |
| Mitch Hyde | @mitch.hyde | 379 | 3.5% | Adventure tourism, outdoor gear |
Let’s get into the details.
Dorothy Soh
Dorothy Soh is the one to look at if reach and strong travel visuals are both important to you. Her feed is full of destinations, landscapes, and travel photography, so hotels and tourism boards have plenty of room to show off the actual experience.
With around 1.2M followers and a 4.05% engagement rate, she is especially useful for destination launches, hotel campaigns, airlines, and travel-tech brands that want broad visibility without moving too far away from travel.
Midi
Midi brings a more Asian travel and lifestyle feel to her content. You will see her covering destinations such as China and Taiwan alongside her Singapore lifestyle, which makes her a good choice for brands targeting travellers across the region.
She works particularly well for tourism boards, hotels, travel experiences, and lifestyle brands that want the destination to feel current and relatable rather than overly polished.
Zachary Adriel Goh
If your campaign is about luxury travel, Zachary Adriel Goh is a natural fit. His content regularly brings together hotels, fashion, travel, and high-end lifestyle, so premium brands can fit into his feed without feeling out of place.
He is worth considering for five-star hotels, luxury resorts, premium airlines, watches, fashion, and fine dining, where the overall look and brand image matter as much as engagement.
Marcus & Chelsey
Marcus and Chelsey make travel feel like something you would actually want to experience with someone, which is why their couple-focused content works so well for travel brands.
Their trips, stays, and destination posts give hotels and tourism boards plenty of ways to show a shared holiday experience. They are a good match for couple getaways, hotels, tourism campaigns, travel platforms, and romantic experiences.
Nitika Bhatia Whig
Nitika is particularly interesting for brands sitting somewhere between travel, luxury and shopping. Her content gives premium products a natural place within a wider trip, whether that is a hotel, shopping destination or lifestyle experience.
She makes sense for luxury hotels, airlines, premium shopping destinations, beauty, fashion and upscale travel brands that want an aspirational campaign without making the product feel like the whole story.
Edwin Hung
Edwin Hung has a nice angle for brands that want to show more than the usual travel shots. His content mixes travel with architecture, design and city experiences, so a hotel or destination can be presented through its buildings, surroundings and atmosphere.
He is a good option for city tourism campaigns, hotels, architecture-led destinations, airlines and premium lifestyle brands looking for visually interesting content.
Danil Palma
Danil Palma is a good one to consider when travel and wellness come together. His content fits naturally with the kind of trips where people are looking to relax, recharge or enjoy a slower experience.
That makes him a particularly useful creator for boutique hotels, wellness resorts, spas, retreats, skincare and fitness brands rather than campaigns that are purely about sightseeing.
Dawn Sim
Dawn Sim brings a parent’s perspective to travel, which is exactly what makes her useful for family-focused brands. Her audience gets travel ideas alongside motherhood and wellness content, so a family hotel or attraction can be shown in a way that answers the things parents actually care about.
She is a strong choice for family resorts, hotels, attractions, airlines and children’s activities.
Shubhada Jayant Bhide
Shubhada’s content feels more practical and everyday, with travel sitting alongside lifestyle and eco-friendly recommendations. That gives brands an easy way to explain where their product fits into a real trip instead of simply placing it in a holiday photo.
She is worth considering for sustainable hotels, luggage, travel products, family brands and eco-conscious travel campaigns.
Rika Tjo
Rika Tjo is a particularly good fit if you are trying to get people to go somewhere in Singapore, rather than simply dreaming about an overseas holiday. Her content covers local places, food and things to do, which makes it useful for brands promoting actual Singapore experiences.
She works well for attractions, staycations, restaurants, family activities and local tourism campaigns.
Shannon Taylor
Shannon Taylor mixes travel with luxury, fitness and lifestyle, so her content can show what a brand looks like as part of someone’s whole trip. That is useful for hotels and premium products that want more context than a simple room or destination photo.
She is a good fit for hotels, travel experiences, fashion, fitness and premium lifestyle brands, especially when the campaign needs a polished but lifestyle-led feel.
Marilyn & JS
Marilyn and JS are a little different from the usual travel creators because they talk about miles, travel hacking and how people actually plan trips. That makes their audience particularly interesting for brands connected to the cost and logistics of travel.
They are a strong match for airlines, hotel loyalty programmes, travel cards, travel insurance, luggage and booking platforms where practical travel advice can lead directly to action.
Leslie Koh
Leslie Koh has carved out a clear space around Japan travel, food and useful travel tips. That focus is a big advantage if your campaign is specifically about Japan because his audience already has a reason to follow that type of content.
He is a smart choice for Japan tourism boards, hotels, restaurants, attractions, rail services and travel companies that would rather reach a focused audience than pay simply for a large follower number.
Ruby Liang
Ruby Liang is all about travelling with family, from child-friendly stays and itineraries to cruises and overseas trips. Her audience is much more specific than a general travel account, which can be valuable when your target customer is a parent planning the next family holiday.
She is best suited to family hotels, cruises, airlines, attractions, travel insurance and family travel products.
Mitch Hyde
Mitch Hyde is a smaller account, but that is not necessarily a weakness for an adventure-focused campaign. His content centres on active travel, sports and experiences, and his profile highlights travel across more than 100 countries.
He is a better choice for adventure tourism, hiking, outdoor equipment, sports travel and activity providers than a general awareness campaign where raw reach is the main goal.
Which Singapore Travel Influencer is Right for Your Brand?
There is no single best travel influencer in Singapore for every campaign.
- Dorothy Soh and Midi are stronger for broad destination reach,
- Zachary Adriel Goh and Nitika Bhatia Whig fit luxury campaigns,
- while Dawn Sim and Ruby Liang make more sense for family travel.
- For a specialist Japan campaign, Leslie Koh’s smaller but highly focused audience may be more useful than a much larger general lifestyle account.
Before booking, brands should also check recent Reel views, Story views, saves, shares, audience location, audience age and past sponsored content.
These numbers tell you whether the creator’s audience matches your actual customers.
What Makes a Great Singapore Travel Influencer on Instagram?
A great Singapore travel influencer does more than post attractive holiday photos.
They need an audience that matches the brand, regular engagement, and a content style that makes a hotel, destination or travel product feel like part of a real trip.
Strong Visual Style
Travel is a visual category, so photos and videos need to make people want to visit a place. Look for creators who can show the hotel, destination, food or activity clearly while still keeping their own style.
A luxury resort may need polished photography, while an adventure brand may get better results from natural Reels showing the creator actually using the product.
Healthy Engagement
Engagement shows whether followers are actually paying attention. Likes, comments, saves, and shares can tell you more than follower count alone.
There is no single engagement rate that works for every Singapore travel creator. Current 2026 benchmarks put many micro creators around 3–6%, while mid-tier accounts often sit around 2–4% and larger accounts can fall below that range.
For a brand, compare creators at the same follower level instead of rejecting a larger account simply because its percentage is lower.
The Right Audience
A creator’s audience should match the people the brand wants to reach. Check their audience location, age, gender, interests and, where available, spending or purchasing behaviour.
For example, a Singapore hotel targeting young couples may want a different creator from a family resort targeting parents. A tourism board promoting Japan should also look for followers who are actually interested in travelling to Japan.
Consistent Content
A creator who posts travel content regularly is usually a better fit than someone who only posts about travel occasionally. Check their recent feed and see whether travel is a real part of their content or simply something they post between unrelated collaborations.
Consistency also helps brands plan campaigns around upcoming trips, seasonal destinations and hotel launches.
Relevant Brand Partnerships
Past collaborations can show you how well a creator handles sponsored content. Look for campaigns where the product fits naturally into the trip instead of appearing as a forced advertisement.
A good travel creator should be able to show what the experience is like, who it suits and why it is worth considering. That makes sponsored content more useful to the audience and more credible for the brand.
Instagram Content Formats for Travel Campaigns
Reels drive the widest reach, Stories work best for real-time coverage, and Feed Posts stick around the longest. Pick the format based on whether you want reach, urgency, or long-term discovery.
- Reels – best for destination awareness and algorithm reach
- Stories – real-time coverage, swipe-up booking links, polls
- Feed Posts – aspirational, long shelf life, found through hashtags
- Instagram Guides – curated hotel or destination lists with long-term SEO value.
Which Brands Use Singapore Travel Influencers?
Singapore travel influencers work with much more than hotels. Airlines, tourism boards, resorts, travel platforms, lifestyle brands, financial companies and travel-service providers can all use creators when the product naturally fits into a trip.
Airlines
Airlines can use creators to show the full journey, from the airport and cabin experience to the destination. Premium airlines can focus on business-class or lounge experiences, while budget airlines can highlight affordable routes and short getaways.
Hotels and Resorts
Hotels are one of the most natural partners for travel influencers. A creator can show the room, breakfast, facilities, location and nearby attractions through Reels, Stories and photos.
This works particularly well when the creator’s audience already follows them for hotel and destination recommendations.
Tourism Boards
Tourism boards can use creators to show what a destination actually feels like rather than relying only on traditional advertisements. Singapore Tourism Board campaigns can benefit from different creator types, including luxury, family, food and adventure creators.
A tourism campaign can also use several smaller creators to show different sides of the same destination.
Lifestyle and Fashion Brands
Travel gives lifestyle brands a natural setting for their products. Luggage, clothing, sunglasses, cameras, skincare, footwear and accessories can all appear as part of a creator’s trip.
The key is to make the product useful to the story. “What I packed for a three-day trip” is usually more natural than simply holding a product in front of the camera.
Financial Services
Travel credit cards, travel insurance and payment services can also work with travel creators. The content can focus on practical topics such as earning miles, airport benefits, overseas spending or travel protection.
For these campaigns, brands should choose creators whose followers actually plan and pay for international travel rather than selecting purely on follower numbers.
Instagram Travel Influencer Campaign Costs in Singapore
Instagram travel influencer costs in Singapore depend on who you hire and what you ask them to create.
Micro creators usually cost less than macro or large creators, while Reels generally cost more than Feed posts or Stories because they need more filming and editing.
The final fee can also include or exclude travel, accommodation, extra content, revisions, content usage, paid ads, whitelisting and exclusivity, so brands should confirm these details before agreeing to a campaign.
Find Singapore Travel Influencers for Your Next Campaign
KOL Digital, a leading influencer marketing agency in Singapore, connects travel brands with Singapore Instagram creators across luxury, family, adventure, lifestyle and destination content.
Whether you need one creator or a wider campaign, the focus is on finding creators whose audience and content style match the brand.
FAQs
Look beyond follower count and check their audience, travel niche, engagement, content quality and past brand work. The right creator should reach the people most likely to use or buy your travel product.
Micro influencers can offer a more focused audience and stronger engagement, while macro creators can provide a wider reach. Many campaigns work best by combining both instead of relying on one creator.
For planned hotel stays, destination campaigns or overseas trips, it is better to contact creators several weeks ahead. This gives time to agree on deliverables, travel arrangements, approvals and content schedules.
Yes, but the creator should agree to the usage rights first. Paid ads, websites, social channels and other marketing uses may require a separate fee or permission.
Track more than likes and followers. Look at reach, video views, saves, shares, link clicks, bookings, enquiries and conversions to see whether the campaign actually helped the brand. |